Selling on Conforama: How the Marketplace by Confo Works for Merchants
Conforama sells selected partner merchants' furniture and appliances on conforama.fr. What it checks, what you handle, the reported fees, and connecting with FLUF Connect.
Key takeaways
- Conforama sells products from selected partner merchants on conforama.fr, in one basket with its own range. It calls this the Marketplace by Confo.
- Conforama chooses its merchants and checks them on offer quality, customer satisfaction (fewer than 5% of orders with an incident over the year) and reliable dispatch.
- You ship each order direct and set your own sales and returns terms. Shoppers can’t order or collect marketplace items in a Conforama store.
- If Conforama has approved you, FLUF Connect can connect your seller account and list products already in Conforama’s catalogue, matched by barcode. It does not create catalogue products or import orders.
This guide is for a French furniture, bedding, appliance or home-decor business that wants to sell on conforama.fr, or has been approved and wants to run it alongside its other channels. Conforama’s marketplace takes registered businesses only, so it doesn’t suit individuals clearing out a room. For those, Leboncoin is the place.
How the Conforama marketplace works
Conforama’s marketplace page tells shoppers that it opens its site to “marchands partenaires rigoureusement sélectionnés” (rigorously selected partner merchants) to widen its range of furniture, decor, high-tech and appliances. For the shopper it is still one purchase: one site, one basket, one secure payment. The partner merchant then prepares the order and “le produit vous est expédié directement par le vendeur” (the product is shipped to you directly by the seller), on the terms shown on the product page.
Conforama sets out what it checks on each merchant:
- the quality of their offer;
- customer satisfaction, with “moins de 5% d’incidents sur l’année” (fewer than 5% incidents over the year);
- how reliably they prepare and ship orders.
That incident rate is the number to plan around. Late deliveries, damaged sofas and unanswered messages all count against it, and bulky goods make all three more likely.
What a merchant is responsible for
| What Conforama tells shoppers | What it means for you |
|---|---|
| The seller sends the product straight to the shopper | You hold the stock, book the delivery and state your delivery times and costs on each offer |
| Each seller has its own sales and returns conditions, shown on the product page under “conditions de retour” | You write your returns policy and handle returns yourself |
| Shoppers contact the merchant through their Conforama account (Mes Achats > Poser une question au marchand) | You answer customer messages inside Conforama’s system |
| Marketplace products can’t be ordered or collected in a Conforama store | Every order is delivered to the shopper’s home |
| Marketplace items don’t earn Confo+ loyalty benefits | Shoppers using their loyalty card get its advantages on Conforama’s own items only |
Fees and how to apply
Conforama hasn’t published a fee grid for merchants. The integrator Lengow reports no entry fee, a monthly subscription from €39.90 and a sales commission of 5% to 20% depending on the category. It also says Conforama accepts professional businesses only. Treat those as a guide and ask Conforama for the current terms in writing, by category, along with the payment schedule.
The “Devenir vendeur Marketplace” (become a marketplace seller) link in Conforama’s site footer leads to the same marketplace page, and Conforama doesn’t publish an open application form. Expect to be assessed on your range, your delivery capacity and your service record before you go live.
Using FLUF Connect with Conforama
On the Channels screen in FLUF Connect, the Conforama card is marked “Invite only” and covers one country, France. FLUF can’t get you approved. Once Conforama has accepted your business, choose “Already approved? Connect” on the card.
FLUF can then list products from your inventory that already exist in Conforama’s catalogue, matched by barcode. A business that also sells through BUT, Maisons du Monde or Leroy Merlin can offer the same stock on Conforama from one inventory.
| Task | On Conforama through FLUF Connect |
|---|---|
| Get approved as a merchant | You do this with Conforama |
| Connect your approved seller account | Yes, from the Channels screen |
| List stock the catalogue already holds, by barcode | Yes |
| Create new catalogue products | No |
| Detect sales or import orders | No. Handle orders in your Conforama seller account. |
| Relisting or offer management | No |
FLUF doesn’t see Conforama orders, so a sale there doesn’t lower your stock elsewhere by itself. When an order takes your last unit, mark the item sold in FLUF so it comes down from your other channels. With an incident ceiling of 5%, an order you can’t fulfil because the item sold elsewhere is worth avoiding.
What FLUF costs
7 days for £1, then from £9/month, then plans from £9/month. Crosslisting and inventory sync are on every plan; relisting, offer management and smart pricing are included from Pro upwards.
| Plan | Monthly | Yearly | You save | Crosslisted products |
|---|---|---|---|---|
| Starter | £9/month | £85/year | 21% | Unlimited |
| Pro | £29/month | £155/year | 55% | Unlimited |
| Priority | Custom pricing — tell us what you need | Unlimited | ||
Automatic relisting, offer management, smart pricing and listing boosts are included from Pro upwards. Starter covers unlimited crosslisting, inventory sync, order sync and Instagram posting without them. Accounting integrations are included from Pro upwards. Yearly billing is charged once a year. New accounts get 7 days for £1, then move onto a plan.
Related guides
- Selling on BUT
- Selling on Maisons du Monde
- Selling on Leroy Merlin
- Selling on Carrefour
- Selling on Ubaldi
- Selling on Bricomarché
Sources
Checked 12 November 2026.
- Conforama: Marketplace Conforama
- Conforama: Aide & FAQ Marketplace
- Conforama: ordering or collecting marketplace items in store
- Conforama: Confo+ loyalty and marketplace items
- Lengow: Conforama integration
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Pick your topics first ›Frequently Asked Questions
Only as a professional business that Conforama approves. It opens conforama.fr to selected partner merchants and checks the quality of their offer, customer satisfaction and dispatch reliability.
Conforama tells shoppers its partner merchants have fewer than 5% incidents over the year.
The merchant ships every marketplace order itself, so delivery times and costs are whatever the merchant states on its offer.
No. Marketplace products can't be ordered or collected in a Conforama store; they are delivered to the shopper's home.
There is no public fee grid from Conforama itself. Lengow, an integrator, puts it at a €39.90 monthly subscription upwards plus 5–20% commission depending on category, with nothing to pay to join; ask Conforama to confirm.
No. Once Conforama has approved you, FLUF can connect your seller account and list products that already exist in Conforama's catalogue, matched by barcode. It doesn't import Conforama orders.
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